Intel Starts 2023 With Up To A 10% Price Hike on 12th Gen Alder Lake CPUs, 13th Gen Chips To Get More Expensive Too
The price hike can already be seen on Intel’s Ark website where the majority of 12th Gen Alder Lake CPUs have been affected. This is still a small increase versus the ‘Up To 20%’ price hike that Intel has planned out for other PC components but despite that, what makes this slightly harder to digest is the fact that the price hikes make the 12th Gen Alder Lake lineup far more expensive than the 13th Gen Raptor Lake lineup although the latter offers better performance, more cores/threads and cache. Based on the prices from the Intel Ark website, the Intel Core i9-13900K has been affected by the biggest price increase of +$59 US. This is still within the +10% hike range but due to the high cost that this chip already was tagged with, it has the largest cost bump. The same is the card with all the 12th Gen Alder Lake chips but it is worth pointing out that this price increase would not just be restricted to the 12th Gen chips but we will soon see them on the 13th Gen Raptor Lake lineup too. We also will see more pricing improvement in CCG than DCAI. They’re both – we’re adjusting pricing, but the pricing is more significant in CCG. And so that also gives CCG a lift in the later part of the year. David Zinsner – Chief Financial Officer at Intel
Intel’s 12th Gen Updated Pricing (Q1 2023)
We think that this price increase can potentially affect Intel’s client side of the business which has made a lot of strides against AMD over the past several quarters. PC builders are still reluctant to buy the newer Ryzen 7000 CPUs and are still building PCs with Ryzen 5000 chips owing to higher costs associated not only with the CPUs but the platform itself. The upcoming Intel B760 boards that launch today will get a 10% price bump too but will still be cheaper than AMD’s B650 boards which are limited to DDR5 memory support only. News Source: Tomshardware
